Baby Boomers Are Living Alone. But They Don't Have To.

Why it's both brave and smart to look for love after 60.

Photo by Nickolas Nikolic on Unsplash

Link That Made Me Think

I became a dating coach at 31. I’m now 51. Not surprisingly, my clients have aged with me. I now coach more women in their 70s than women in their 20s.

Women in their 20s are busy building their careers, feel like they have infinite options, and rarely think about spending money on a coach to find love.

Those women don’t call me until their mid-30s when their biological clock starts ticking louder and the dating pool of men starts to shrink.

A good number of Love U members are divorced, single mothers, trying to create healthy blended families in their 40s and 50s.

Finally, there are my older clients: baby boomers who waited until the kids were out of the house and were brave enough to start life over in their 60s.

That’s what today’s article is about.

The number of older Americans living alone is on the rise. Nearly 16 million people aged 65 and older in the US lived solo in 2022, three times as many who lived alone in that age group in the 1960s. And as Baby Boomers age, that number is expected to grow even more, raising big questions about the country’s future.

“Well over a third of people who are getting divorced now are over the age of 50,” Brown says. “We just can’t ignore that group anymore.”

I can’t ignore that group, that’s for sure. Economically empowered, high-achieving women with everything but a man are my demographic and even I’ve been surprised by how many of my clients are retired.